Now in Beta
Owlat

Send better emails. Build faster.

Design emails visually, manage audiences, run campaigns with A/B testing, and send transactional emails via API — all from one platform.

Email Builder
Call to Action
Visual email builderDrag-and-drop blocks with live preview
Audience managementLists, segments, and custom properties
Campaigns & A/B testsSchedule, test variants, track results
Transactional APISDK and REST API for triggered sends
Platform

Everything you need
to ship email

From builder to inbox, every tool in one platform.

01

Block-Based Email Editor

17 drag-and-drop block types with inline text editing. Build with text, images, buttons, columns, tables, carousels, and more. Save blocks to your library, manage translations per language, and preview across devices in real time.

Call to Action
02

Audience Engine

Store contacts with custom properties, organize into topics with double opt-in, build dynamic segments with filters, import via CSV, and capture leads with embeddable forms.

+2.4k
03

Campaigns + A/B Testing

Schedule sends for optimal timing, test subject lines and content variants side by side, then track opens, clicks, and engagement as results come in.

A0.0%
B0.0%
Winner
04

Automations

Build trigger-based flows for onboarding, re-engagement, and lifecycle messaging. Add delays, conditions, and branching logic — no code required.

05

Transactional Delivery

Send password resets, order confirmations, and receipts via API. Reference templates by slug or ID, inject dynamic data variables, and fall back to the default language automatically.

POST /api/v1/send
"slug": "welcome"
→ 200 OK
06

Deliverability

Verify your sending domain with guided DNS setup for SPF, DKIM, and DMARC. Manage blocklists, automatically include one-click unsubscribe headers, and stream delivery events via webhooks for full visibility.

SPF
DKIM
DMARC
Open Source

Built in the open,
owned by you

Owlat is open source software. Inspect every line, self-host on your terms, and contribute to the platform you rely on.

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Fully transparent

Every line of code is auditable. No black boxes, no hidden behavior.

Community-driven

Report issues, submit PRs, and shape the roadmap alongside other teams.

Self-hostable

Deploy on your own infrastructure. Your data stays where you decide.

No vendor lock-in

Fork it, extend it, migrate away. You always own your email stack.

Developers

Ship with the SDK,
or stay in the dashboard

Send transactional emails, manage contacts, and trigger automations with a single API call. Use the TypeScript SDK for type-safe integrations or hit the REST API directly from any language.

Transactional sends Contact management Automation triggers Delivery tracking
typescript
import { Owlat } from '@owlat/sdk-js'

const owlat = new Owlat('lm_live_...')

// Send a transactional email
await owlat.transactional.send({
  email: 'mira@acme.io',
  slug:  'welcome-email',
  dataVariables: { firstName: 'Mira' }
})

// Create a contact and add to a list
const contact = await owlat.contacts.create({
  email: 'mira@acme.io',
  firstName: 'Mira'
})

await owlat.lists.addContact({
  listId: 'list_abc123',
  email:  'mira@acme.io'
})
Pricing

One plan, simple tiered pricing

Every feature included. Pay based on your contact count, and send emails.

Owlat

Everything you need to send great emails, from day one.

ContactsPrice
0 – 10,000€8/mo
10,001 – 40,000€20/mo
40,001 – 500,000€100/mo
500,001+€50/mo + €0.0001/contact
  • Full email builder
  • Unlimited team members
  • API access
  • Automations & A/B testing
  • Transactional sends
  • Advanced segments
Join Waiting List

Estimate your cost

Drag the sliders to see your monthly price.

Contacts10,000
1k1M
Emails / month10,000
0500k
Contact tier€8.00
Email sends€2.50
Estimated total€10.50/mo

Plus €0.25 per 1,000 emails sent. Cancel anytime.

Start sending
better emails today

Set up your first campaign in minutes. Every feature is included from the start — no feature gates, no plan upgrades.

CampaignsAutomationsTransactionalA/B TestingSegmentsTemplates
Join Waiting List

No long-term contracts. Cancel anytime.